The way you should signal this years Black

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AContent and you must not delete them again you must ensure that they are suitable for all Black Fridays. Both this year next year in years and well Im sure you get the point. Therefore do not add the year to your pages URLs.have to work with Black Friday SEO for years to come. Taking the example of bicycles I can recommend you to make your URLs like this .



Its important to me to state that your URL structure depends a lot on your industry your CMS your current structure etc.  Friday e.g. Black Friday Cykler must be done through other signals. You should add years to your page title to your meta description Phone Number List your headings and your anchor texts that you use in relation to. with internal link building. Common to the above is that you can easily change and optimize without major reservations. It just needs to happen in good time leading up to Black Friday so that it gives the search engines time to evaluate your content so that it is relevant for the big trading day.







After all SEO is about signals and about sending them in good time. The more signals we can send to the search engines the better. And speaking of signals structured data is one of the best signals you as a company can send. Implementation of Schema on Black Friday pages Not that I want to delve into this much. You can read much more about structured data here . Quickly explained structured data is about tagging relevant information. That information is pure fluff for search engines. They crawl your HTML code which is why you can signal that you are holding Black Friday and within which. nicheindustry. As with all SEO work it is important to be out in good time.